Google Trends can help marketers identify cyclical patterns based on seasons, occasions, or holidays. A topic with a value of 50 is searched half as often. The first topic is the most commonly searched and is given a value of 100.
Top searches in Google Trends (choose this from the dropdown menu) show the popularity of topics on a relative scale.Related searches labeled as “breakout” jumped more than 5000%, possibly because the topics were new.The percentage value next to related topics shows the rise in interest as compared to the previous period. Rising searches in Google Trends have the most significant growth in search volume for the specified time range.Look at the column on the right of the tables to determine the spike in interest. The related search queries table shows terms that are currently seeing an increase in search frequency. Google Trends helps you identify real-time search trends to see what’s happening in the moment in the context of news search trends. Sift through the lists to decide which topics might inform social media posts or make a great blog post that fits within your content marketing strategy. Not only can the related queries section help you discover additional Google keywords, but it can also provide insight into related topics to consider for future content. For example, when I plugged in the search term “peppermint tea” for the United States, related queries included “lemon tea” and “peppermint tea for upset stomach.” These are trending keywords used by people entering the same term you entered. Scroll down the results page, and you’ll see two tables: Research KeywordsĮnter a term for your industry or niche into the Google search trends tool. Then use Google Trends data to optimize how you create content for your SEO strategy.
#Google trends compare keywords how to#
Now that you know how to access this data, I’ll show you how to use Google Trends to find keywords and understand what your customers are searching for. Filter by CategoryĪs Google explains, some queries have multiple meanings, such as the word “jaguar.” Use the category filter to limit the data and conduct keyword research for relevant categories such as animals or cars. In Google Trends, you can limit the data to view image search information or trends in Google Shopping, Google News, or YouTube video. Use the dropdown menu labeled “web search” if you’d like to see what users are looking for on specific platforms. Specify a Toolĭata is pulled from Google web search by default. On the other hand, keeping an eye on those cyclical patterns can help you know when to produce content that is likely to be highly searched in seasonal trends and inform the timing of your annual marketing activities.įor instance, in this example, backpack queries have a regular seasonal trend, except for a sharp drop when schools were closed due to the pandemic in 2020. But when you expand the timeline, you can spot seasonality spikes. If you only look at the last 12 months, seasonal keywords can look like trending terms. Using the dropdown menu above the graph, filter your query to see activity as recent as the last hour or all queries from 2004 to the present.Įxpanding the date range can help you spot seasonal keywords. Google Trends gives access to real-time data. The darker parts of the map indicate where your target keyword is most popular.Ĭlick on parts of the map to narrow results.įor example, you can move from country to state…Ĭomparing how popular the search term “backpack” is in specific cities in the Los Angeles metro area. You can also scroll down to see search interest represented visually on a map. You can see search data worldwide or in a specific country. Refine the data using the dropdown menu above the graph. In this example, the week of August 8-14 is indexed at 100 because that’s when search interest peaked during the time range.
Google Trends data is indexed to 100, with 100 representing the maximum interest.A ratio allows more accurate comparisons of data from different periods and locations, showing a snapshot of what’s trending upward. The graph shows interest in relevant topics as a proportion of total searches at a particular time and place.
When you plug in a topic - such as “backpack” - you’re presented with a line graph that shows interest for specific keywords within a particular time frame and location. Use the dropdown menu at the top to select a location. Open Google Trends to start keyword research on related topics for your business or niche.
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